The South African Breweries (Pty) Ltd And The Licensed Brands and Related Assets Currently Held By Diageo South Africa (Pty) Ltd
Case Number
LM187Oct18
Case type
Large Merger
Type of merger
Both
Case status
Reasons Issued
Outcome
Approved Subject to Conditions
Order date
05-09-2019
Competition Tribunal Members
Yasmin Carrim, Thando Vilakazi, Imraan Valodia
Industry
Manufacturing of distilled portable, alcoholic beverages
Relevant market
production and supply of flavoured alcoholic beverages
Sector
Manufacturing
Case File 2
Case File 3
Remedy
Behavioural Remedies
Case Name
SAB And Diageo SA
Primary Acquiring Firm
The South African Breweries (Pty) Ltd
Primary Target Firm
Diageo South Africa (Pty) Ltd