Impartial and independent adjudication to promote competitive
and inclusive markets with opportunities for all

Gevalle & Saaklêers

Brandco (Currently Heineken (Pty) Ltd) and the Diageo South Africa (Pty) Ltd and Brandhouse Beverages (Pty) Ltd and the Amstel Licence

Case Number

LM118Feb08

Case type

Large Merger

Subcategories

Procedural matter

Type of merger

Case status

Reasons Issued

Outcome

Approved

Order date

09-04-2008

Competition Tribunal Members

Industry

Manufacturing of beverages

Relevant market

Distilling and supply of beer

Sector

Manufacturing

Case File

Other Pdf

Case File 2

Other Pdf

Case File 3

Other Pdf

Case File 4

Other Pdf

Case File 5

Other Pdf

Case File 6

Other Pdf

Remedy

Sections of the act

Case Name

Brandco (Currently Heineken (Pty) Ltd) a

Appellant

Applicant

Competition Commission

Complainant

Interested Party

Intervener

Other

Primary Acquiring Firm

BrandCo, Currently Heineken (Pty) (Ltd), Diageo South Africa (Pty) Ltd

Primary Target Firm

Brandhouse Beverages (Pty) Ltd

Respondent

Secondary Acquiring Firm

Secondary Target Firm

Trade Union

CAC Case Number