Brandco (Currently Heineken (Pty) Ltd) and the Diageo South Africa (Pty) Ltd and Brandhouse Beverages (Pty) Ltd and the Amstel Licence
Case Number
LM118Feb08
Case type
Large Merger
Case status
Reasons Issued
Outcome
Approved
Order date
09-04-2008
Industry
Manufacturing of beverages
Relevant market
Distilling and supply of beer
Sector
Manufacturing
Case File
Case Name
Brandco (Currently Heineken (Pty) Ltd) a
Primary Acquiring Firm
BrandCo, Currently Heineken (Pty) (Ltd), Diageo South Africa (Pty) Ltd
Primary Target Firm
Brandhouse Beverages (Pty) Ltd