Competition Tribunal of South Africa
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and inclusive markets with opportunities for all
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VCAP1 Alliance (Pty) Ltd (VCAP1) And Cellair (Pty) Ltd, Silver Dawn Investments 181 (Pty) Ltd, Powerpack Solutions (Pty) Ltd and Onetime Airtime (Pty) Ltd which Entities forms part of Cellair Holdings (Pty) Ltd

Actom (Pty) Ltd And The Business of SGB-Smit Power Matla (Pty) Ltd (in business rescue)

Cell C Ltd And Comm Equipment Company (Pty) Ltd

Clientele Ltd And Emerald Life (Pty) Ltd

Case Number
LM135Dec24
Case type
Large Merger
Procedural matter
Type of merger
Horizontal
Case status
Reasons Issued
Outcome
Approved
Order date
27-02-2025
Competition Tribunal Members
Andiswa Ndoni, Geoff Budlender, Mondo Blessing Mazwai
Industry
651 Insurance
Relevant market
Broad market for Life insurance and narrow market for funeral cover in South Africa
Sector
Financial and insurance activities
Case File
Unconditional Merger Approval LM135Dec25.pdf
Case File 2
Public-Reasons - Clientele and Emerald LM135Dec24.pdf
Case Name
Clientele And Emerald Life
Primary Acquiring Firm
Clientele Ltd
Primary Target Firm
Emerald Life (Pty) Ltd
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